Source Outcome

Most business owners, managers, sales people, in fact anyone with bonus targets, are aware of the outcomes they would like to create; revenue, profit, sales, family time etc. What may not be as clear are the activities that need to be measured today – at the source – to create those outcomes.

Source / Outcome is a management tool. It’s related to the concept of cause and effect – what we do today affects tomorrow – though it addresses the energy and motivation behind actions in addition to the source actions themselves. Source describes what is really behind an issue; the source of the problem.

Source / Outcome focuses on the monitoring of Key Performance Indicators (KPIs). Using the term Source / Outcome creates a language within a business that enables the executive team to distinguish between the source of the problem or issues in a business, and the outcomes of these problems.